Bank of America — Hannah Rawitscher

Advertising
Design

Creative Director: Michael Eaton
Copywriter: Michael Lantz
Art Director: Emily Avisata-Sullivan, Patrick Miranda, Hannah Rawitscher
Company: Digitas

Bank of America

During my time at my internship at Digitas, I collaborated with agency teams to design and execute creative activations and campaigns for Bank of America. Responsibilities included crafting key art, developing presentation decks, ensuring brand consistency across all visuals and presenting in front of client.

Banner ads, key art imagery, and posters for SafeBalance and Family Banking

Internship Capstone Project

Developed an ad campaign strategy aimed at engaging Gen-Z audiences with Bank of America's upcoming sponsorship of the Masters Golf Tournament. This initiative aligns with Augusta National Golf Club's announcement of Bank of America becoming a Champion Partner of the Masters Tournament, starting in 2025.

For the internship project, we developed activation ideas focused on engaging Gen-Z and encouraging their participation in golf through in-person interactions.

One of our key ideas was a collaboration with Bumble to introduce "Bumble Golf Friends" (BGF), a new mode alongside Bumble Date, BFF, and Biz. This feature would help users find golf buddies, encouraging Gen-Z to connect in person—using online tools to foster offline interactions.

For this activation idea, we aimed to recreate the iconic Champions Dinner experience. For one night, selected restaurants worldwide would offer the chance for people to dine like a champion. We promoted this on LinkedIn, targeting businesses, and on Instagram, encouraging customers to participate and enjoy the exclusive dining experience.

contact: hannahrawitscher@gmail.com