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BOTOX® Cosmetic
The One & Only


Ad Campaign
Design

This campaign is all about celebrating individuality. There’s only one you, and when it comes to smoothing lines, there’s only one original BOTOX® Cosmetic. It’s the first and only FDA-approved treatment for temporarily improving frown lines, crow’s feet, forehead lines, and even those vertical neck bands. We brought that idea to life by pairing real patients with the brand’s one-of-a-kind status—because when it comes to being you, nothing else compares. That’s why this campaign is called The One & Only.





Creative Director  Cole Spiess
Designers   Yayoua Yang, Hannah Rawitscher, Jeff Yao
Copywriter  Jenny Kim, Christina Grierson, Ivory-Michelle Jean
Production  Matt Price, Pat Coyle
Company  SPCSHP
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 contact: hannahrawitscher@gmail.com