Calvin Klein 


Ad Campaign
Design
Some people stay inside. Others step out.

Confidence isn’t about standing in front of a mirror. It’s about stepping into the world. It’s the way you move, the space you take up, the mark you leave behind. It’s unspoken, yet unmistakable. It’s felt before it’s seen.

This campaign isn’t just about looking good. It’s about showing up, standing tall, and walking with purpose—whether it’s turning a sidewalk into a runway, meeting the world’s gaze head-on, or carrying the kind of energy that people don’t forget.

Calvin Klein isn’t just worn. It’s lived. It’s walked. It’s owned.







This was a passion project that John Chum and I worked on together.
Art Director & Designer  
Hannah Rawitscher
Photography
John Chum

©2025 hannah rawitscher
contact: hannahrawitscher@gmail.com