Full Moon Wines
Brand Identity
Design
Packaging
Art Director & Designer Hannah Rawitscher
I created the 'Full Moon Wines' brand with a design inspired by the timeless beauty of Chinese scroll paintings and natural Asian elements. The goal was to craft wine bottle packaging that feels both elegant and modern. Drawing from traditional art forms, I carefully blended these influences into a design that speaks to a contemporary audience while honoring its cultural roots. Every detail, from the typography to the color palette, was thoughtfully selected to create a harmonious and visually striking brand identity.