Lipton

Brand Identity
Packaging
Website

Art Director & Designer  Hannah Rawitscher
The Lipton rebrand project was all about reinventing an iconic tea brand for a new generation. Using sleek lines, beautiful illustrations and bold colors to create a modern, vibrant look that stands out on the shelf, and making the brand more upscale and appealing.




HANNAH RAWITSCHER

hannahrawitscher@gmail.com
+1 (603) 345-0870



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Hannah Rawitscher is a Boston-based art director and designer.

Available for freelance opportunities.