Wayfair Professional

As a designer at Wayfair Professional (a B2B platform a part of Wayfair that targets design professionals and businesses). I create visuals that bring marketing and advertising concepts to life. My work spans across all channels. Through thoughtful design and a fast-paced work environment, I help create brand experiences that connect with our audience and elevate Wayfair Professional’s brand.

Promotional Campaign Assets

I contributed to a wide range of promotional campaigns for Wayfair Professional, creating assets across all channels that aligned with seasonal events, sales, and brand initiatives. These materials helped drive traffic, promote special offers, and elevate the overall customer experience.

SXSW Event Collateral

I designed print, social, and digital assets for Wayfair Professional’s booth at SXSW (South by Southwest), one of the world’s most influential festivals celebrating music, film, and interactive media. This high-profile event draws global talent, industry leaders, and cultural icons. My work supported Wayfair Professional’s on-site presence and promotional outreach, helping the brand stand out in a highly competitive and innovative environment.

Level Up Your Listing Summit
Event Collateral

I created event collateral for the Level Up Your Listing Summit, a conference catering to short-term rental property owners. This 300-person event attracted leading interior designers and influencers in the home rental space. My assets helped shape the visual identity of Wayfair Professional’s presence at the event and engaged attendees through thoughtful, brand-aligned design.

Tastemakers

I worked on the Tastemakers campaign for Wayfair Professional. This campaign spotlights high-profile interior designers—including Tiffany Brooks and Kim Wolfe—by curating custom product shops that reflect their unique aesthetics. I selected imagery, helped shape the visual narrative, and designed supporting assets that brought each designer’s style to life while enhancing Wayfair Professional’s credibility in the professional design space.

Misc Assets

Creative Director Rachel Brooks, Nicole Mercado
Copywriters Taylor McPherson, Catherine Jordan-LaRosa
Designers Kayla Speed, McKenzie Ley, Hannah Rawitscher
Imagery Lindsay Tyler

Company Wayfair, Wayfair Professional (AllModern, Birch Lane, Joss & Main, Perigold)